Evolve your business with
Web Analytics

GETTING YOUR DATA TO PERFORM

What you should know about data analysis.

Wish there was a way to collate data from online channels where your buyers interact and translate it into actionable business insights? There is, and it’s called data analysis.

Data analysis is crucial for getting closer to your goals. Our team of web analytics experts systematically drills down and examines data to present vital insights that shape your marketing decisions. Web analytics can tell you if a landing page is effective and how to structure its content for maximum exposure, for example.

Backed by Nest’s data analysis team, you can examine data across your existing campaigns and determine ways to improve your targeting. You can even identify new revenue opportunities.

what data analysis can do for you

How predicting trends can boost productivity

We analyse digital marketing data. We love it, and we’re pretty good at it too. We use data to help you make smarter decisions. We cut through the noise and present those gems of information that are most valuable to you. We also put you in the powerful position of understanding how your customers are thinking and acting online. Priceless.

By using tools like Google Analytics, we can see how visitors use your website. By identifying those behaviours, we can predict trends that give you a better idea of your audiences.  

The amount of data available can be overwhelming. With the right reporting techniques, however, this mesh of data can give direction to your marketing and business development teams. Data analysis can empower your team to make better decisions and choose improved business strategies.

A big part of connecting with users is ensuring they see content that is relevant to them. By diving deep into your analytics, we customize the content to target specific users, which is one of the best ways to grab attention and hold interest. 

Once you’ve got those visitors, good technical SEO makes for a cleaner, more intuitive user journey on your site. Straight-forward user journeys mean quickerYou can make your market spend work harder for you just by knowing who is buying your products, how they got to your site and how they behaved once they got there. With powerful information like that, you can make better decisions about which products to push, improve, and even drop from promotion entirely. paths towards sales.

Let us eliminate the ‘noise’ so you get the info that is valuable to you.

What we deliver

We use data to improve strategic decisions.

Whatever market you’re in, website analysis is critical for your success. Optimizing your website performance is no longer an option, it’s a necessity. From identifying obvious tweaks to digging deep enough to uncover valuable insights, we are thorough with whatever we do. This is the only way you can get the conversions you need to take your business to the next level.

We run an exhaustive audit to make sure your existing web analytics are in place and aligned with your overall goals.

Our customized dashboards give you vital marketing performance data so you can monitor how your website, ad campaigns and social media are performing in real time.

We set up and configure your web analytics account so you can monitor and evaluate your online marketing activities.

We discover the route users take to conversion and make it more efficient. We do that by continuously tweaking the conversion funnel until it is just right.

our process

Analysing inbound traffic and data to fine tune conversion funnels.

Analytics is a lot more than data. It can help businesses focus their efforts and reach their goals faster. Which is why we take analytics very seriously, starting with a solid grasp of each client’s business needs and plans. When it’s time to look at the numbers, we focus not just on individual events, but on the stories behind them. That’s how we transform raw data into a complete picture of user behaviors that drives serious conversions.

Understand your business

We’ve never planned a strategy or campaign without getting to know our clients first. That’s because each client has unique needs, budget constraints and business goals.

Conduct an Analysis

Numbers and figures are useful, but only if you read them in the context of a complete strategy. We explore the meaning behind the numbers and use that to drive quality traffic with the potential for solid conversions.

Understand the findings

Understanding your data means understanding why your users made the choices they did. We dive deep to weed out anything that isn’t working and to make sure the good things happen again and again.

Customised Reports

One of the most critical steps in our process is making sure our clients understand what we’ve done. That’s the reason we share reports that are easy to understand and utilize.

Suggest improvements

Knowing how users interact with your website isn’t just about launching better social campaigns or driving better search. Getting a handle on user behaviours will make it easier for you to choose better directions and goals for your business.