Alphanews.live had an ambitious goal. Becoming a star player in a media landscape dominated by news outlets. This highly challenging feat could only be accomplished with the right digital strategy. We knew that if Alphanews wanted to build public awareness, they needed to reach new audiences and set achievable goals. What we had to do was clear. Design a comprehensive digital strategy that would bring more visitors to the Alphanews.live website, keep them engaged, and make sure they returned again and again. That’s exactly what we did.
The Alphanews case study was not going to be easy. To achieve what they wanted, we knew we had to connect to the right audience at the right micro-moments. First, we segmented users based on interests. Then we deployed targeted advertising to reach the right people with the right message at the right time. Having built a relationship of trust with Alphanews, we continue to meet their search challenges head on, by helping the portal gain exposure and grow its audience in the sphere of national news media.
By the end of our initial campaign, we saw incredible improvement. New visitors were up by over +283% and the rate of returning users had grown by +268%. This was an impressive feat, especially in Cyprus’s crowded digital media landscape. Organic queries had also climbed by a whopping +113%, while users stayed on the Alphanews.live website +5% longer than before. Finally, the ever-important bounce rate was reduced by about -18%.